Selected work · Strategy · Applied AI
Work
Small products, built end to end — design system, data model, automation, and the marketing story around them.
Shipped work
Built, live, and maintained
Independent academic strategy
Modeled decisions, clearly labeled
Research-led campaign and growth systems presented as strategic work—not realized client performance.
CapstoneHubSpot AI-First GTM Strategy
A research-led capstone unifying AI platform positioning, integrated communications, campaign measurement, and Latin America market entry.
- GTM strategy
- Integrated campaign
- Modeled ROI
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Coursework case studyThe Rolling Taco Growth System
A local launch strategy connecting audience insight, geo-fenced acquisition, QR attribution, loyalty, and a regional expansion playbook.
- Local growth
- Paid social
- Loyalty strategy
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Coursework case studyKitfox Integrated Social Campaign
A cross-channel campaign connecting audience insight, an Instagram Reel, YouTube pre-roll, Facebook carousel storytelling, and a month-long content system.
- Social strategy
- Content system
- Creative execution
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Open to work
Want work that ships — and runs on its own?
From a standing start to a live product that refreshes itself — strategy, data, automation, and the story around it. Open to digital marketing and applied AI roles, thoughtful collaborations, and useful local work.